Jeff ReckseidlerProblem solvin' in a very interesting place.Super cool. 1) dashboard for Pinterest , 2) a great construct to spread the word http://bit.ly/HamyqYvia TweetDeck
POSTEROUS | Moving On.....
To any and all who stumble upon this post,
A few weeks back Posterous announced a sale to Twitter, and with that decision launched a lot of discussion for bloggers like myself - what should I do if this thing doesn't stay up / last long? My decision actually happened to be easy. A move was in order. I had been sitting on a domain for the past 7 months, http://tuuk.me, which housed a site dedicated to a consultancy offering I had launched in late 2010. Plus, because Posterous was so damn easy to publish to, I had become a blog of things I had "found" versus offering any substantive value to anyone who ever came my way. So I decided to merge the two, and create a place where I could offer some depth while structuring my own writing efforts. So if you are curious about what Jeff Reckseidler (and soon, others) have to say about the craziest time the communciations industry has seen to date, come on over. It can be found at: http://tuuk.me and on Twitter at http://twitter.com/tuuk_
FACEBOOK | It is official - logout ads are hereHere's proof that the rumored Facebook logout ad option has been hatched. Ironic, actually, that because more people are said to be loging-off to protect themselves from Facebook path tracking, that the log-off space has become an attractive placement for Facebook to sell!
DIGITAL | Best Display Ad Ever? (via @Google )When you have a little brand awareness, why not take it out for a spin? Another shining example of how to say a lot, and actually say nothing at allFound this through my google reader today....
'Only companies that prepare for a very different tomorrow will thrive. In short, get ready for the unfamiliar and the unknown.'Really? Wow. Had no idea. DESIGN | New BusinessWeek.com - looks kind of pretty
Informational design ain't easy or always pretty. But this recent update to BusinessWeek.com has helped integrate the offline look of the publication and has moved the site towards a cleaner UX overall. Main and sub pages are clean, easy to consume and have an almost tablet-like feel. And a persistent nav element chases users as they scroll which helps "breadcrumb" the site for users on long'ish articles.
Well thought through, sexy and aligns to overall brand identity / strategy.
Props.
PLATFORMS TO WATCH | Caterina Fake's Pinwheel "A Mobile Flickr For Places"
Maybe this should go under "Apps to Watch" but we wonder if the overall experience might now warrant this to be called a "platform..."
Let me explain. First some context: Caterina Fake, of Hunch and Flickr fame, has finally unveiled her latest creation, called Pinwheel (www.pinwheel.com). The concept is simple, give users the ability to add notes, photos and other annotatations to places that they have been, for others to read and consume. Althought the primary experience is expected to be app based, you could see this taking off much like a Pinterest, in that this becomes a way to be locationally active without having to be game-y like in Foursquare. It will be a way to check-in and leave your thoughts about a place for others to enjoy, both privately and publicly. The back and forth sharing, etc could make this a large ecosystem.The startup has some serious backing to date (True Ventures, Founder Collective, SV Angel, Keith Rabois, James Joaquin, Shoshana Berger. Redpoint, Betaworks, and Ev Williams’ and Biz Stone’s Obvious Corp. are all involved). TechCrunch has written an outstanding article on Pinwheel HEREAND, for more Platforms to Watch please visit my ongoing Delicious stack HERE APPS TO WATCH | Clear - the amazing to-do list app (NOTE it is $.99 right now)
The best $.99 you will ever spend in the app store. So don't wait, do it now.
You will be getting a totally re-thought To-Do and Task List tool that utilizes the swipe, drag and squish functionality of the iOS platform to make keeping track of your life fun and entertaining. The world is abuzz over this amazing little app, so I'm going to be doing a bit of testing on it this week. So far, really pleased - and I don't often like one-off applications that aren't part of a productivity suite. A preview of the functionality is below:
For more on Clear visit their site: For more Apps to Watch visit my ongoing Delicious Stack here. APPS TO WATCH | Voxer's Easy to Use Walkie Talkie ApplicationWith relatives and friends scattered around the world, on a range of devices, I've been exposed recently to a bunch of really interesting apps to keep in touch. Voxer is a really interesting one. It is a group messaging application that allows you to transmit voice, pictures and sync into Facebook chat. All in one place.
But the coolest feature is how it handles voice. As anyone with a iPhone 4S can attest the voice dictation and Siri features are very helpful to get messages and tasks out quickly without hassle. Voxer amps that up a tad.
Voxer takes your voice note and pushes it to your intended contact in virtually real-time, like a text message. And their response comes back in a thread. The whole conversation is a tech-enabled walkie-talkie chat and it is really quite brilliant.
For more on Voxer click here.
For continued Apps to Watch in 2012 please visit my ongoing list of additions - refreshed daily.
DIGITAL | The power of offline to online extensions - how about $2.2 million? in earned media?(infograph courtesy of Kantar) Despite how I felt about the Superbowl preview strategy of most advertisers for this years Super Bowl ad-fest, it proved to be an effective way to maximize the value of the $3.2 million dollar / :30 spot buy for advertisers. Because as Kantar's infograph shows if you hit the mark creatively you can really really extend yourself online and create additional impression opportunities. In the case of Honda's Ferris Bueller knock-off, they got almost 80% of their costs back in online viewership. Makes that always jaw-dropping Super Bowl investment way easier to digest.
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