BRAND | Media Placement Magic via BMW / Audi
This week I got very very deep into media discussions on context and relevancy. So it was cool to get a old-school example of how this works in out-of-home.
Jeff ReckseidlerProblem solvin' in a very interesting place.BRAND | Media Placement Magic via BMW / AudiThis week I got very very deep into media discussions on context and relevancy. So it was cool to get a old-school example of how this works in out-of-home. A perfect blend of timeliness, context and writing. Nice trump BMW.
APPS TO WATCH | Day One's Compelling Journalling Ecosystem(pics via CultofMac.com) Trolling through the App Store yesterday Day One was again featured by Apple. This clever app has been well-regarded since the fall of 2011 for its ability to sync notes and small files via Dropbox across all devices, allowing a user to put thoughts together no matter where they are, and act on them on any device. This latest update to Day One makes it even more compelling. It syncs via iCloud and now features a Mac Store app as well. But the sync / ecosystem isn't the only interesting bit here. File systems like Notational Velocity, Evenote, SimpleNote, etc all allow a user to organzize and access their content across devices. Where Day One becomes compelling is the fact that it is built as a Journal. Journalling could potentially be a very trend - online behavior is showing a shift from very public notioning and acting to deeper thinking about what to post, to who, and where. Day One and others (say Google+) are helping consumers see that they have options beyond Facebook to help them manage their relationships, themselves and their content. And those that have been blogging and posting longer form content may finally in 2012 have a more introspective outlet for their efforts in an organized and valuable system. For More on Day One see this article from Cult of Mac For More Apps to Watch please visit my ongoing Delicious Stack HERE
QUOTES | A couple of gems via Joseph Campbell and @umairh re: Personal Bliss and RecessionFound some "inspiration" as I clean up my Tuesday: "Follow your bliss and the universe will open doors where there were only walls" - joseph Campbell "There isn't a recovery because this isn't a recession. It's the end of one path to prosperity - and the beginning of a newer, better one." - @umairh Have a great afternoon and evening....
THOUGHT | What is an Integrated Thinker Anyways? (I Think via @davidgillespie)Integrated Digital Thinker: "Those who move comfortably and intelligently across the disciplines of technology, creative, and business." Found that in my notepad this morning. Thought it was kind of clever.
SITES TO WATCH | @TaskRabbit helps you get stuff done #sitestowatchIf you live in Boston, SF Bay Area, New York City, Chicago, Los Angeles ,Portland, and Seattle (more coming online soon) count yourself lucky - TaskRabbit.com could potentially help you get through your busy, busy day through the help of trustworthy people looking to take on tasks on your behalf. The concept isn't new - think Angies List etc. But the offering is timely, hitting on the trend of empowered consumers, and in this case that is the differentiator. The consumer rules the marketplace - they list tasks that they need help with and the potential help comes to them with an offer to do the work. You check out their history and profile, and determine if that person is interesting for you, and bamn, the connection is made.
Compete.com data showed a significant spike in September, 2011 of over 100,000 UV's /month. However it has scaled back to around 30,000 UV's a month. Still, traffic is solid and shows a burgeoning marketplace.
For more details on TaskRabbit: HERE
For More Sites To Watch see my ongoing (and growing) Delicious Stack HERE
HILARITY | SATX's @freetailbrewing Shows the Light Side of Texas in Legal LetterI believe this is what you call "confidence." Make that two great south-central Texas businesses (funny, both who serve beer / alcohol) that have done a good job of using humor to get through some sticky situations. Who could forget the Alamo Drafthouse's retort to a pissed off customer a few months back.
Makes me a little misty for "home."
APPS TO WATCH | Animoto brings a stellar video editor to iOSIn an earlier post I stated that 2011 was the year of privacy. But with the volume of photo and video sharing going on out there one might feel free to question my logic. Instagram, Hipstamatic, Path and other photo-based applications took off last year, and the iPhone 4S's 8mp camera no doubt fueled that trend. Truth is, we have very powerful photo and video devices in our hands these days, and app developers who can tap into this activity will continue to flourish in 2012.
So here's one to watch in 2012. Animoto.
They describe themselves on their site as "founded to help people better share their stories and express themselves through online media by innovating technologies in the field of video production." And they've taken their expertise in post-production technology and applied to a very versatile and easy-to-use application for mobile.
For more information and reviews check the App Store.
For more App's to Watch in 2012 check the ongoing Delicious Stack.
SITES TO WATCH | DuckDuckGo Offers Search Alt for Privacy Concerned Netizens2011 was the year of "privacy. " Social platform Diaspora, search giant Google and other fledgling AND highly-trafficked properties used Facebook's user privacy concerns as an opportunity to differentiate their brands and build functionality that allowed users the ability to protect their online personas.
The fact that Google Chrome allows users to surf "incognito" and turn off a lot of the listening that Google can do when active online tells us that there is an appetite in the marketplace to allow users to send less data to Internet companies and have some peace of mind in their daily Internet lives.
Therefore, on my list of Sites to Watch in 2012 is DuckDuckGo.com It is a search engine that is, well, Google, before Google became one of the worlds largest tech companies. DuckDuckGo offers nothing but search, in a clean and well presented way. The company is small, but offers a REAL alternative to the data grab of Google.
To learn about DuckDuckGo's philosophy visit their "Don't Track Us" tumble.
Visit DuckDuckGo.com here.
Fore additional Sites to Watch in 2012 Please visit my Delicious Stack here.
APPS TO WATCH | Showcase App - Publish your Portfolio to TabletAn interesting trend for 2012 is the shift of content - both in distribution and necessary creation component, from "desktop" environments to mobile and tablets. For instance - the new Google Current "Flipboard" style reader allows for bloggers and publishers to feed their content into the reader's ecosystem and tweak their prescene in it via Google's Producer function. With Google opening the doors it allows anyone the ability to act like a big time publisher.
And an assortment of apps, like Showcase are allowing creative and other folks out there to put their work portfolio's out into the world and tablet space easily and efficiently.
Maybe Showcase won't totally take off - but you can be certain that applications like this will proliferate this year as tablet usage and penetration skyrockets in 2012 - and people from a variety of worlds, say from real estate agents, sales guys and main street America move to get their content into a tablet-viewable environment.
To spy Showcase visit their App site here.
For an ongoing list of App's to Watch in 2012 please visit my emerging Delicious stack here.
SITES TO WATCH | Invup - Making Community Involvement Easy and Rewarding.Invup's story is this: They are the all-in-one tool to make community involvement easy and rewarding for consumers. The goal of the program is to make it easy for people and organizations to get people involved and track their progress along the way. Last year, corporations donated $15B and 5B hours to charities. The problem is that the tools they use are obsolete, boring and complicated. Solution: Invup is a fun and easy-to-use web platform that helps organizations manage their volunteering and donation programs. Game dynamics increase employee motivation, social media improve the brand image of the organization and, finally, simple analytics allow effective monitoring of the programs. Better impact for companies, employees and communities.
The venture has solid backing and is being driven by two accelerators: MassChallenge and ACET. Look for this site to gain traction this year as non-profits and the people who are active with them rethink their ways in order to maintain relevancy and remain viable.
For More Sites to Watch visit my ongoing Delicious Stack HERE
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